Request for Expression of Interest (REOI) - Consultancy Services for LPG Communication Plan - Closed


Credit No. TF-A3418

Assignment Title: Consultancy Services for LPG Communication Plan

Reference: KE-MOITC-14240-CS-QCBS

Please note that for purposes of online submission of Expression of Interest the following e-mail address shall be used This email address is being protected from spambots. You need JavaScript enabled to view it.

pdf Download in PDF Request for Expression of Interest (REOI) - Consultancy Services for LPG Communication Plan (261KB)

The Government of Kenya (GoK) has received financing from the World Bank's International Development Assistance (IDA) towards the cost of the Kenya Petroleum Technical Assistance Project (KEPTAP), whose overall objective is to strengthen the capacity of the Government of Kenya to manage its petroleum sector and wealth for sustainable development. It is intended that part of the proceeds of this credit be applied to eligible payments under the contracts for provision of consultancy and intends to apply part of the proceeds for consulting services; for the development of LPG communication Plan. The objective of this assignment is to provide MoEP and NOCK with assistance in designing a robust communications plan for the LPG enhancement project that will help in promoting LPG use in Kenya, and in particular in the rural areas, as a safe, affordable, accessible and environmental friendly cooking fuel as compared to current practices of predominantly consuming kerosene and biofuels as cooking fuel. The consultancy will run for a period not exceeding three (3) months. 

The scope of the assignment will include but not limited to:-

Phase 1: Identification

  1. Undertake social economic survey to identify current LPG consumption status/consumer perceptions in Kenya and map the targeted 1.2 million households to be addressed in the communication;
  2. Study the current LPG distribution pattern in Kenya as well as existing reports on LPG distribution studies. Identify LPG awareness gaps, barriers to LPG adoption in Kenya and benchmark with international or regional best practices in countries which had similar relatively low LPG consumption rate and having successfully achieved a significant sustained increase in uptake. Recommend closure options. 
  3. Evaluate consumer and other stakeholders perception and existing knowledge on LPG in Kenya and highlight existing information and knowledge gaps and propose closure options driving the preferred use of LPG over other household fuels.
  4. Document the findings on social economic survey, distribution pattern, information and knowledge gaps and document proposed recommendations for closing the gaps in an interim report.

Phase 2: Designing

  • Propose appropriate and effective communication medium to various focus groups in consideration of target groups, geographical coverage, appropriate timing and accessibility;
  • Designing and defining a brand name, theme and catchy messages for the project with a view to bridge identified gaps
  • Based on findings of Phase 1, design a communication plan aimed at;

a. Overall enhancing adoption of LPG
b. Promoting positive perception on benefits of using LPG and continued use for sustainability;
c. Creating awareness on advantages of use of LPG over biomass and kerosene;
d. Creating awareness about the environmental and health impact of using biomass & kerosene
e. Communicating Government of Kenya objectives for promoting LPG use
f. Sensitize users on correct usage of LPG and LPG safety 
g. Communicate the eligibility criteria for beneficiaries of the discounted Government cylinders
h. Mobilizing women and youth to pursue opportunities in LPG value chain that would come forth from this project.

  • Designing community outreach campaigns around a ''Clean Kitchens'' theme aimed at adoption of  LPG as a modern, clean energy for their kitchens
  • Develop a communication plan implementation matrix, complete with an execution/roll out plan, timelines and budget. NOCK and MoEP will implement the designed communication plan based on this implementation matrix. 
  • Develop monitoring and evaluation tools outlining key indicators for monitoring overall performance and impact of the communication plan
  • Develop a feedback mechanism to create genuine opportunities for dialogue and create conditions that promote stronger citizen involvement in discussions.   

MoITC now invites eligible consulting firms ("Consultants") to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services.  

The shortlisting criteria are:-

The Consulting Firm should demonstrate international experience in development of communication plans and strategies for the petroleum sector. The Consultant should have developed and completed similar assignments. The firm should provide details (documentary evidence e.g. contract award or reference letter from the clients stating scope of services and deliverables) of all similar projects undertaken, its communication models successfully completed and under implementation, and the desired results achieved. The consultant shall have experience working and developing market studies in branding & marketing in the refined petroleum products in the retail sector with specific focus on LPG in developing countries.

This REOI is available for download on the Ministry of Industry, Trade and Cooperative website:

The KEPTAP project document is available here: &_Top/country=Kenya&_Top/topic=Energy

The attention of interested Consultants is drawn to paragraph 1.9 of the World Bank's Guidelines: Selection and Employment of Consultants [under IBRD Loans and IDA Credits & Grants] by World Bank Borrowers January 2011 ("Consultant Guidelines"), setting forth the World Bank's policy on conflict of interest.

Consultants may associate with other firms in the form of a joint venture or a sub-consultancy to enhance their qualifications.

A Consultant will be selected in accordance with the Quality & Cost-Based Selection (QCBS) method set out in the Consultant Guidelines.

Further information can be obtained at the address below during office hours: Monday to Friday: 08.00 to 17.00 hours.

The Completed Expression of interest and accompanying documents must be submitted by Tuesday, 4th July, 2017 at 10.00 hrs (East African Time) in plain sealed envelopes and clearly marked "EXPRESSION OF INTEREST (EOI) FOR LPG COMMUNICATION PLAN" and should be mailed or deposited in the Tender Box provided on the 16th floor NSSF Building, Block A, Eastern Wing, or e-mailed to This email address is being protected from spambots. You need JavaScript enabled to view it. addressed to; 

The Principal Secretary 
State Department for Investment and Industry 
Ministry Of Industry, Trade and Cooperative
Social Security House, Block A, 23rd Floor
P.O. Box 30418-00100, Nairobi, Kenya


  • Social Security House, Block A, 17th, 23rd Floor
  • P.O. Box 30418-00100, Nairobi, Kenya
  • Telephone: +254 20-2731531
  • Fax: +254 20-2731511
  • Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 
    This email address is being protected from spambots. You need JavaScript enabled to view it. 

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